Public Communication Culture

There are some allowances that can be made, depending on the individual style of the person, one's particular needs, image that has been already formed and individual aims and ambitions.

Nevertheless, there are rules to be observed or guidelines to be followed. Moreover there are always red lines that are not to be crossed under any circumstances.

There is however well-established though poorly designed and ill-mannered culture of an extreme individualism by public personae. Some of the better known interviews to Latvian and foreign media,  odd public 'performances' and inattentive phrases dropped here and there that later get wide media coverage or catch attention from the wider public, are but a few examples.

Politicians, heads of enterprises, experts of their field and alike can certainly afford themselves at times some freedom of expression that differs from the expected 'role-model'. But it is wise and brings about the desired result only if carefully considered and precisely delivered. More often that not this is not the case with those desiring attention from the public or media.

Another point of attention when it comes to the public communication culture is the body, the posture and the actual appearance (fashion included) of a public figure. There is a number of experts in the respective fields, so the only duty here is to observe and follow that the expertise is put to its best use. Some things, especially when it comes to the symbolism of the elements mentioned, is still to be worked upon one-to-one with the person in question.